Pointly
Privacy Policy
Last updated: April 2026
Pointly is a digital loyalty platform built in Beirut. This policy describes what data we collect, how we use it, and what rights you have. We've kept it short and human — not because the details don't matter, but because nobody reads ten pages of legal copy.
1. What we collect
When you create an account: your name, email address, and (optionally) phone number.
When you use Pointly: stamps you collect, visits you make, rewards you earn, and which merchants you join. We also collect device-level information needed to deliver push notifications and (with your permission) location to power nearby-merchant features.
When merchants use Pointly: business profile, billing information, customer activity at their location.
2. How we use your data
To run the loyalty program — credit your stamps, deliver your rewards, surface relevant merchants, and send notifications you've opted into.
To generate insights for merchants. These are aggregated — Pip tells the merchant “42 customers visited last Tuesday,” not who.
To improve Pointly. Anonymous usage signals help us know what's working.
3. What we share
The merchants whose loyalty cards you join can see your visit history at theirlocation — your name, last visit, total visits, stamp count, and rewards earned. They can't see your activity at other merchants.
We never sell your personal information.
We use service providers (Cloudflare, AWS, our SMTP host) to operate Pointly. They process data on our behalf under their own confidentiality terms.
4. Location
When you grant location permission, we use it to show nearby Pointly merchants and verify scans on the merchant side (geofence). Location is processed in real time and not stored long-term beyond the scan that uses it.
You can revoke location access in your device settings at any time.
5. Retention
Your data lives in Pointly while your account is active. When you delete your account, we anonymize your records within 30 days. Aggregated analytics (no personal identifiers) may be kept longer.
6. Your rights
You can request access, correction, or deletion of your data. Contact us at [email protected].
7. Children
Pointly isn't designed for users under 13. If we learn that we've collected data from someone under 13, we'll delete it.
8. Changes
We'll update the “last updated” date when this policy changes and notify you in-app for material changes.
9. Contact
For privacy questions, email [email protected].